Start With Revenue
We use your annual revenue as the foundation. Most trades businesses need a marketing investment that matches their current size, service area, competition level, and growth goals.
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Free Marketing Estimator
What Should You
Spend On
Marketing?
The trades industry operates on specific revenue-to-marketing-spend benchmarks that generic calculators never account for. This estimator helps service-area businesses understand a practical marketing budget for growth.
Use this free calculator to estimate a practical marketing budget for your contracting or trades business. Your estimate can include SEO, Google Ads, social media, web design and professional content.
Built for contractors, trades, and service businesses
Your Business Details
$500K
$100K
$10M+
Balanced
Conservative
Aggressive
Annual Budget
$50K
Monthly Budget
$4K/mo
% of Revenue
10.0% of annual revenue
Custom channel strategy for your trade
No hidden fees or setup charges
Transparent monthly reporting
Dedicated account manager
Your Growth Blueprint
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Recommended For You
Get Started
Lead + Social Growth
$1,800 – $2,200/mo · ad spend separate
Your budget is a strong fit for our most popular package — leads from paid ads combined with social credibility.
How It Works
How We Build Your
Marketing Blueprint.
Define Your Growth Speed
Conservative strategies focus on long-term organic growth. Aggressive strategies front-load paid channels for faster lead volume. Most contractors benefit from a balanced approach.
Explore Google Ads for contractors →Get Your Channel Allocation
We break your budget across SEO, paid ads, social media, web, and content — weighted to your goals, trade, competition, and service area.
Request a full custom plan →
Monthly Growth Packages
Leads First.
Then Scale.
We sell monthly growth systems — not one-off tasks. Every package is built around the same core idea: generate leads, build credibility, then scale what is working.
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Lead Engine
Best for businesses that just want more calls
$1,200 – $1,500/mo
Ad spend separate
- Google Ads Management
- Keyword Research
- Ad Creation
- Conversion Tracking
- Landing Page (1)
- Call Tracking
- Monthly Optimization
- Monthly Report
Goal
Generate inbound leads
This is your entry package.
⚡ Most Popular
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Lead + Social Growth
Best for businesses that want leads + brand presence
$1,800 – $2,200/mo
Our most recommended package
Everything in Lead Engine, PLUS:
- Social Media Management (1 platform)
- 8 posts per month
- Caption writing
- Hashtag strategy
- Content calendar
- Monthly social analytics
Goal
Generate leads + build credibility
This is your most sellable package.
Full-Service
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Full Pipeline Growth
Best for businesses that want leads + nurture + growth
$2,500 – $3,200/mo
High-ticket retention package
Everything in Lead + Social Growth, PLUS:
- Email marketing (2 campaigns/month)
- CRM setup / management
- Lead follow-up automation
- Retargeting ads
- Landing page optimization
- Review generation strategy
Goal
Generate leads + convert more + nurture pipeline
This is your high-ticket retention package.
Your Retention Journey
You are not buying tasks. You are buying ongoing growth. Each package is designed to create a clear first step, then build toward stronger follow-up, stronger brand trust, and more consistent booked jobs over time.
FAQ
Marketing Budget Questions
Answered.
Understand how to think about budget, lead generation, ROI, and growth planning for a trades business.
Many trades businesses invest between 5% and 15% of annual revenue into marketing,
depending on growth goals, competition, location, and how aggressively they want to scale.
Google Ads is better for faster lead generation. SEO is better for building long-term visibility
that compounds over time. The strongest contractor strategies usually combine both.
We allocate your budget based on your goals, competition, service area, current online presence,
and lead needs. The estimator gives a general framework, then we refine the plan during your strategy call.
ROI depends on your trade, offer, close rate, job value, competition, and tracking setup.
Higher-ticket trades like HVAC, electrical, roofing, and renovations often have strong upside.
No. You can start with a focused budget and prioritize the highest-impact channels first.
The key is tracking properly, targeting the right services, and making sure your landing pages convert.
Get Your Blueprint
Ready To Turn Your
Budget Into Booked Jobs?
Get a free, personalized growth blueprint from Mergem Marketing — with clear channel recommendations, realistic priorities, and a practical path to more leads, calls, estimates, and booked jobs.